The Jelly Effect - Brilliant Communications Tips
The book I’ve read most recently in the The Jelly Effect - How To Make Communications Stick, by Andy Bounds
The first thing to say is that it’s the kind of book I like as you can dip in and out of it and read in detail the sections that apply best to you and your challenges.
The overarching theme is telling people a load of irrelevant information is like chucking a bucket of jelly over them in the hope that something will stick.
The next theme is the AFTERS - audiences don’t care what you say - they only care about what they are left with after you’ve said it.
What I will do is go through my favourite topics and tips here for you and leave you to go and read the book yourselves.
The aim of your networking is to arrange to have a cup of coffee with a big fish, on a subsequent date. Your big fish could be be potential customers, potential suppliers, potential recommenders and the guest list
The best question to ask at networking events is “what professions are good contacts for you?”
Prepare for presentations using the RAP method: Results - what do you want to achieve, Audience - what are they like?, Preparation - only do this once you know the first two areas
Every single product is bought because of what the customers are left with AFTER they bought it - e.g. you will buy a lamp because you want light
Your customers want problem solvers (not technicians)
A referral is a personal recommendation, to someone you don’t know but who is your target, that target is expecting AND is looking forward to it
That is a very quick pick of the best tips - for more info take a look at Andy’s website