5 Minutes With... Sarah Skillin

Who are you and what do you do?


I'm Sarah Skillin, and I'm a business improvement, marketing, management and social media specialist.  My company, EquiConsulting, works with businesses and brands in the equestrian industry to optimise their customer experience by using a range of traditional and digital marketing techniques. Working with me, brands can not only enhance their customers' experience (which of course helps them to attract new customers and keep existing ones) but also become more efficient and profitable.


What makes you different?

I think what makes me stand out, in the equestrian world, is that I really do understand, and focus on, true customer experience. Before EquiConsulting I worked with a company called Oracle - a global leader in customer experience. That means I come armed with a lot of techniques and approaches from the corporate world, which are equally useful when applied on a smaller scale within my niche market.


If you could visit any time and place in history where/when would you go?

That's a hard one! I'm so fascinated with history; it's very difficult to choose. My university dissertation was on the history of crime and punishment so I think I'd most like to visit the Tudor times. Obviously I'd have to be a very rich lady, very much favoured by the rulers...for fear of losing my head!


What's your superpower?

It's got to be speed tweeting - it comes in very handy as part of the ERM social media team!


What's the best piece of advice you have been given?

Again, a hard one as there are so many. A previous boss once told me: 'remember tits and teeth, as sex sells.' That piece of advice always stands out; it's applicable to so many things. Well, ok, maybe not the 'sex sells' bit but 'tits and teeth' really does work. When you walk into a meeting for instance - put your shoulders back and smile... and even in dressage - stick your chest out and smile.


What book would you recommend and why?

I love a good dose of Jilly Cooper. I just lose myself completely in all the glitz and glamour. I think out of all her books, Polo is my favourite, so that's the one I'd recommend