How does PR Fit in with.......Marketing Planning?

Who ate too many Terry's* Chocolate Oranges at Christmas - just me? 

Anyone who has been to one of my talks will have heard me equate your business marketing plan to a chocolate orange. The whole orange is your marketing plan and each of the segments is one of your marketing "aspects". PR can be one of these aspects. Your orange will be unique to you and your business. 

Let's use my business as an example. Much of my work comes from word of mouth so my orange is made up of marketing activities that support that:

  • Networking
  • Visiting industry events
  • Visiting trade shows
  • Social media
  • Blogging
  • Newsletters
  • And 2 PR segments - speaking at events and magazine columns 

If you want to run your "orange segments" past me then get in touch via the email or Tweet me @ASextonPR

*N.B. No one paid me to mention this brand - though they can if they like.....